一套分析牛逼产品为何牛逼的框架

作者: 唐杰 分类: 阅读笔记 发布时间: 2016-10-27 16:16

最近在“湾区日报”的推荐中读到了一个系列文章,文中提出了一套分析牛逼产品为何牛逼的框架:稀缺资源在某公司引入一层抽象后不再稀缺,但新的稀缺资源出现了,并被该公司掌控 + 用户有很多或昂贵或杀鸡用牛刀的选择,但却无法干脆利落地完成任务。

文章举了很多例子加以说明。

Whatsapp:发短信太贵(发展中国家稀缺资源,用户昂贵的选择),引入聊天App的抽象,形成网络效应(新的稀缺资源,并被Whatsapp掌握);

AWS:数据中心(稀缺资源,小商家或个人用户昂贵的选择),引入AWS云服务的抽象,稳定、用户信任(新的稀缺资源)。

还有其他例子:Uber、Airbnb、Intel、Google、Facebook、Medium、iPhone 等。

这一系列文章共有4篇,很长。这套理论适合事后诸葛亮般地分析已经成功的产品或公司,但是毕竟未来很难预测,谁也不敢打包票能预测得准。不过,如果你真的想预测某个产品有没有前途,可以套用第四篇文章最后的完形填空。

In current industry ______, customers are overserved by _______: they spend too much of their time, money, or other on _______, and it feels inefficient, saturated or wasteful. The real reason they’re served by ______ in the first place is because they have a higher level need, _______. Unfortunately, it’s difficult to serve these customers at this level directly because of some constraint, ________, which is often difficult to recognize.

However, that constraint melts away when _________ becomes abstracted away into something scalable and abundant because of _______. When this happens, _______ can now serve customers directly at their higher level need, _______, by leveraging the abundant element _______ in brand new ways that never existed before. When this happens, a new scarce resource, _______, emerges. Over time, the company that makes all the money is the one who gains a monopoly hold on ______ and become the only game in town.

这个框架就像填空题一样,但是并不适用每一个产品,可以作为一个辅助的评估参考。实际上依据这个框架结构可以更有效的促进产品模式的讨论。

原文链接
https://medium.com/@alexdanco/emergent-layers-an-introduction-f91c3cbe0175

原文网站被墙,需要翻墙后才能访问,请自备梯子。如果没有时间看全部4篇的话,可以只看第3篇。

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